How can Yutong have such a rapid development? The main reasons are as following:
Since the first time 'World Brands Laboratory' announced "China' 500 Most Valuable Brands', Yutong' brand value have climbed up year by year from 5.384 billion Yuan in 2004 to 7.487 billion Yuan in 2007, the fourth year straight winning the champion in China Bus and Coach Industry. Yutong brand's growth is one sign of the enterprise's development and the brand effect begins to appear with the rise of brand value.
Yutong has its clear brand separation theory, starting brand strategy in 2004, putting forward 'endurance' activities in 2005 and 2006 and implementing 'value' theory in 2007. All were well appreciated by clients and other enterprises and gaining great success.
Sales system altered and enterprises' management upgraded meets the enterprises' expanding, meanwhile economic environment creates the outstanding achievement in 2007. In a word, management effect helps to improve.
Advantages of Yutong' Products
There is a saying that competition in market is a competition of products. Yutong spends nearly 4% sales account in products research and development which offers a necessary condition for creating new and hi-tech products. What they do are scientifically setting marketing department' function, completing products series to meet clients' demand and role change which helps products become competitive.
Firstly, master the venture of bus and coach export. Secondly, strengthen after service system construction. Finally, must carry through market investigation and research deeply. Yutong has done these above, so they know more about overseas market than others.
As all above says, sense and calmness is two characters of Yutong's overseas strategy. If all others bus and coach exported enterprises could do it, the future will be more glorious to China Bus and Coach Export.