In August 2013, Infiniti decides it’s“the most sensitive luxury automobile brand” direction. It initials series emotion and experience marketing. In 2013, Infiniti has sold 17,108 cars in China, which has increased 54% over last year. It is the continuous 10 months growth of the company. Among them, sales of Dec were 2175, which has increased 132%. According to 2013 entire year sales statistics, Infiniti JX (QX60) has sold 3,300, G series has sold 5,097, which has increased 66% over sales of last year; QX50 has sold 3,735, which has increased 33% over last year.
In 2014, Infiniti will introduce 6 new cars into Chinese market, which include imported Infiniti Q50, Infiniti QX60 (JX) hybrid version, new Infiniti LWB Q50 and QX50 which will launch market at end of 2014. Among them, Infiniti Q50 2.0T is the first product which is geared withturbo charged engine. It will launch market at the second season this year. Besides, there is another crossover compact car will launch market this year.
DAI Lei, general manager of Infiniti China, forecasts that Infiniti will remain about 50% growth in 2014, and take more market shares. He believes that Infiniti will consolidate Chinese market as the second largest market around the world. China localization is one of most important strategy for Infiniti global strategy. The company will implement the strategy deeply from brand, manufacture, mode and management aspects. In the fourth quarter this year, Infiniti China made project will put into reality. Except localization product, Infiniti will acceleratenetwork building and expand its dealers to around 80 in 2014.